Power in promotion!

 KRONCO.COM, Inc.
• Promotional Products
• Business Gifts
• Award Programs


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Research Shows Promotional Products Do Work!
Improve Sales
Research shows that customers, both new and old, who receive promotional products return sooner and reorder more quickly and more frequently than those who receive no promotional incentives.  According to Southern Methodist University, new customers of a dry cleaning company that received promotional products over an eight-month period spent 27 percent more than those who were only given coupons.  Additionally, the promotional product recipients were also noted to patronize their dry-cleaners 49 percent more than those who received only a coupon (in each of the eight months studied). 

Build Customer Goodwill
     Baylor University conducted a study in 1992 on the attitudes of customers toward companies.  The study involved a textbook publishing company and 4,000 educators.  The customers were given one of three of the following items: a thank you letter, a pocket calculator and a letter, or an inexpensive highlighter and a letter.  The study showed the attitudes of the customers who received a promotional product were much more positive toward sales people and the company than those who were only sent a letter of thanks.  Customers who received the pocket calculator rated the ability of the sales peoples 34 percent higher than those who were sent just a letter.

Generate Customer Referrals
     Along with the study done on customer's attitudes, Baylor University performed a study to see how likely customers were to give sales representative referrals with and without a promotional incentive.  The study was done with 20 Mary Kay beauty consultants.  Out of the 20 consultants, half distributed promotional gifts to customers.  Both groups asked for referrals of friends and associates whom they could contact in the future.  Research shows that providing promotional gifts increased the likelihood of generating more customers.  Customers who received a promotional product were 14 percent more likely to provide leads.

Increase Trade Show Traffic
     In a study done by Exhibit Survey, Inc., it was shown that by using promotional products, companies can have an advantage over other exhibitors for customer attention.  
Before a trade show, an exhibitor sent invitations to nearly 5,000 registrants.  Along with the invitations, small groups received from zero to three gifts--before, at and after the show.  Research showed that the response was greatly higher for the members who received a gift set before and at the show than those who just received an invitation.

Employee Awards & Incentives
     In 1994, Baylor University randomly surveyed 1,500 regarding their opinions about employee awards and incentives.  The results showed that employees work hard and are motivated to win awards, and they encourage their co-workers to work toward awards and incentives as well.  A 1999 survey by the Incentive Federation, Inc. revealed that incentive programs are highly effective and cost efficient.  The survey was sent to 4,000 executives in a cross-section of U.S. companies who were already users of merchandise and travel items for motivation/incentive purposes.  The study indicated that American businesses spend about $23 billion annually on merchandise and travel for motivational use.

Research information and statistics courtesy of Promotional Products Association International.
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